Bachelor of Arts in Media Studies and Production
The Bachelor of Arts in Media Studies and Production in the Lew Klein College of Media and Communication at Temple University is at the intersection of study and production. This major blends theory and practice so that students consider the meaning and purpose of media in society even as they obtain and grow skills to create media. The program combines a student's understanding of media analysis, business and production, with the creative and technical skills in oral and written communication, people and project management, media performance, and video/sound production and design for television, streaming, podcasts and other outlets. With the city of Philadelphia (the nation’s 4th-largest media market) and the global society as their living laboratories, students draw on their creativity, entrepreneurship, intellectual curiosity and analytical abilities to navigate and build media careers.
Media Studies and Production students learn to think purposefully and critically about media, and examine the media's role in history, culture and society from many perspectives. Working with top scholars and practitioners (both inside and outside of the classroom), and using the latest equipment and tools, students learn how to produce, evaluate and manage media content for traditional, contemporary and emerging media in various genres, including information (news and documentary), music, comedy, sports, drama, children’s media and other forms of commercial and noncommercial media. You’ll explore institutions that create, distribute, and investigate media products (e.g., production studios, television, radio and podcast networks, and audience research companies) and learn how to develop, operate and lead successful media businesses.
Career development, internships and other networking opportunities abound in Philadelphia, enabling you to begin your career well before you graduate. Learn more about how this program prepares you for careers in media studies and media production.
Media Studies and Production Learning Outcomes
Upon graduation, you’ll have the skills to
- develop and produce content for a variety of formats, technologies and platforms;
- create effective media messages for a variety of audiences and purposes;
- comprehend and apply theories regarding the cultural, social and personal uses and effects of media and technologies;
- understand the legal and regulatory structures of media industries;
- lead, manage, collaborate, team-build and innovate;
- convey information using effective, professional written and spoken communication;
- act ethically as media-consuming and media-producing citizens in the diverse global society;
- conduct research and evaluate information by methods appropriate to academic and professional media contexts;
- think critically utilizing comprehensive media literacy skills; and
- live with grit, determination and direction to achieve bold goals.
Find Your Focus
As a student in the media production major, you can choose from the media analysis, media business and media production concentrations that focus your studies on the subject matter that best aligns with your passions and goals. Regardless of your selection, you are not limited to one track and may take classes across all areas. Learn more about the Media Studies and Production Major concentrations.
